Kurukshetra · INFrom ideas to impact
Indiefluence wasn't built overnight. It began with one person in a tiny corner of a coffee shop, handling everything from brand designs and social media to videos and client calls. Today it's a 25+ strong tribe of creators, thinkers and doers — the IndieTribe — building brands across seven countries.
We hate making content just for the sake of it. We make content that actually works: designed for attention, memory and trust — the things that make real people act.
We design for attention, memory and trust, the things that actually make people act, rather than metrics that only look good in a report.
Nothing accidental. Design, words, code and edits are all made in-house, by a team of senior talent, to a standard we are happy to put our name to.
We care about the one number that moves your business, and we are honest about what it takes to move it. No vanity, no inflated promises.
Our onboarding has a rule: no proposal before understanding. We observe a brand for a week — the product, the service, the problem statement. If we see real potential, we start digging: research, insights and draft ideas, all before a single contract.
Only when we believe we can bring something visionary do we reach out with a handshake — a handshake that stands for a partnership that will make a difference in the way we do business. That's how we've partnered with 80+ clients, from emerging startups to brands like LG, Royal Enfield, Renault, GoldStar, Genesis Classes and MYRO.
I started my journey with a degree in Computer Science Engineering because I've always loved solving problems. But for me, business is never just about logic and numbers, it's about people. I've always been fascinated by psychology and how it connects business and technology through marketing.
Entrepreneurship runs deep in my family — I'm a fourth-generation entrepreneur — and I've been designing for over 18 years. After engineering, I went to Durham University in England for my master's in marketing, where I specialised in influencer and content marketing. That course was truly one of a kind, and it shaped a lot of what I do today.
Outside of work, I'm a collector of hobbies: music, art, movies, and creating content in all forms. The only thing you'll never see me do is dance.
Fashion and design have always been my language. I studied Fashion Technology at NIFT Gandhinagar, and that experience shaped not just my skills but the way I see the world. Today, I lead the design and D2C side of VPS Ventures, and I run House of Aerawat.
House of Aerawat is really close to my heart. It's about working with hyper-local artisans and helping their craft reach the right audience. For me, design isn't just about aesthetics — it's about creating experiences that respect culture while feeling relevant in today's world.
I've always had a strong sense of space, detail, and storytelling through design. I'm happiest when I'm creating something beautiful and meaningful.
Designers, editors, writers, strategists and developers — each one bringing something unique to the mix. We work across roles, but more than that, we're a mix of personalities:
One of us is always munching on something — you'll hear the wrapper before you see them.
Someone's constantly trying bizarre food combos, and surprisingly, they slap.
There's a serial online shopper — new package every other day.
Someone barely speaks but is glued to the laptop, crushing deadlines in silence.
One of us dresses up like it's fashion week, even if it's a Tuesday.
There's always music playing, except for the one person who fights for the noise-cancelling headphones.
And no matter how hectic the day is, 3 PM is sacred: we pause, crowd around the coffee machine, and make our own espressos. A 10-minute therapy session where we unplug, sip, chat and reset.
We want to put Kurukshetra on the map as a place full of creativity, bold ideas, and standout content. Everything we build, we build with that vision in mind.
Work with us